Briarwood

With an impressive history of selling out prior to construction completion, Briarwood Properties, Inc. ("Briarwood Properties") has the singular qualifications to supply a host of marketing and sales services. The staff has accumulated substantial experience with tightly budgeted and regulated marketing for affordable housing. As a result, Briarwood Properties has honed an array of cost-effective and community-based marketing tactics that are applicable to affordable and market-rate projects alike. Our staff works with owners to identify and target premium demographics for residential and commercial occupancy. In concert with owners, Briarwood Properties always tailors its marketing and sales strategies to the unique features of the property and its location.

Capabilities

• Prepare and execute multi-platform advertising campaign
• Launch community-based marketing and outreach program
• Analyze market and submarket conditions for targeted demographics
• Track advertising effectiveness to maximize dollar value
• Disseminate project press releases and coordinate media coverage
• Create complete brand identity and project materials
• Open and maintain on-site sales office through sell-out
• Process applications from prospective tenants